Alice Ji
Email: rji3@illinois.edu
Research Interests
My research centers on the psychology of persuasion in digital media, with a particular focus on social media platforms. I investigate how consumers interpret and react to persuasive messages such as advertisements and health-related messages by brands and social media influencers. I am also interested in the effects of misinformation and their mitigation, as well as the impact of LLM conversational agents like GPT models on public opinion.
Recent Publications/Presentations
Wise, K., Paltaratskaya, V., & Ji, A. (2025). Media choice. In De Gruyter Handbook of Media Psychology. Walter de Gruyter GmbH & Co KG.
Ji, A., Khowaja, L., Gilloly, K., Luo, H., Oshodi, N., Randolph, Z., Sun, R., Wang, C.-Y., Nelson, M. R. (2025, March). TikTok Made Me Buy It: Breaking Expectations with Shoppable Ads. American Academy of Advertising 2025 Annual Conference, Pennsylvania, US.
Wise, K., Willis, E., Ji, A., Paltaratskaya, V., Chung, M. (2024, November). Psychological Processing of Important Safety Information (ISI) in Social Media Pharmaceutical Advertising. NCA 110th Annual Convention, Louisiana, US.
Liu, A. Y., Ji, A., Taneja, H., Nelson, M. R. (2024, March). "Industry Imaginary" and Fans’ Reactivity to Measurements: How Fans Negotiate with Cultural Industry Through Collective Data Manipulation. 2024 PCA National Conference, Chicago, US.
Courses Taught
- ADV 480: Social Media Analytics
- ADV 305: Adtech and the Digital World
- ADV 150: Introduction to Advertising
- MACS 100: Intro to Popular TV & Movies
Awards and Honors
- 2025 James Webb Young Travel Fund
- 2024 Fall List of Teachers Ranked as Excellent by Their Students
- 2023-2024 Lynne Blanton Student Travel Award
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