Guolan Yang
- Ph.D. in Mass Communications, Pennsylvania State University
ADV 310: Introduction to Public Relations
Yang joined the Sandage Department of Advertising in the fall of 2024. She has been actively engaged in academia, teaching a diverse range of advertising and public relations courses. Yang serves as a committee member on the American Academy of Advertising (AAA) Research Committee and as a reviewer for several advertising and marketing journals. She is on the editorial review board of the International Journal of Advertising.
By and large, Yang’s research interest focuses on persuasive communication with a keen focus on social media advertising and influencer marketing. Specifically, Yang investigates how message appeals (e.g., storytelling, humor, comparison) can be consolidated with innovative features of digital technologies to enhance the effectiveness of persuasive communication. Additionally, Yang’s work examines the role of sponsorship disclosures in how consumers react to covert advertising messages on social media.
Yang has recently published research in the International Journal of Advertising, Journal of Interactive Advertising, Journal of Media Psychology, Journal of Health Communication, Corporate Communications, and more.