Sessions will teach the concepts and frameworks of entrepreneurship, mass media, and emerging trends in the media landscape. The camp helps future media entrepreneurs how to create and execute plans to bring their ideas to life.

  • Introduction to Entrepreneurship
  • Startup overview
  • What is a business plan?
  • The Lean Startup and the Business Model Canvas
  • Intro to the business of media
  • Consumer needs, problem identification/opportunity recognition
  • Marketing principles
  • Research basics – your market, your customer, your competition
  • Team formation
  • Brainstorming
  • Principles of Sales, USP, Value Prop
  • Product Development /Idea implementation
  • Elevator pitches, basics of pitching
  • Idea pitches – round 1
  • Financials – basics. Costs, revenue, projections
  • Funding models (bootstrapping, VC, angels, etc.) 
  • Preparing your BMC/pitch/business plan
  • UI/UX - User Interface / User Experience 
  • Building a User Base
  • Social Media
  • Building your Brand
  • Storytelling
  • Pitches – round 2
  • Failure exercises
  • Leadership exercises
  • Pitches – round 3
  • Panel of entrepreneurs