Se Il (James) Park


Research Interests

Se Il is a doctoral student at the Institute of Communications Research (ICR). Se Il’s interdisciplinary research focuses on persuasive messages in the context of emerging technologies such as Artificial Intelligence, Blockchain, Metaverse, and Web 3.0. He wants to examine the difference in consumer behavior in a more immersive and intelligent virtual environment. 

Prior to joining ICR, Se Il received his master’s in advertising and bachelor’s in communication, both from the University of Illinois Urbana-Champaign. In addition, he worked for the Korean government agency, KOTRA, as a marketing consultant in Chicago and for a blockchain project, WEMIX, as a business development and PR manager in Korea.

Courses Taught

  • ADV 250/283: Advertising and Brand Strategy (Fall 22–present)

Awards and Honors

Teachers Ranked as Excellent By Their Students: FA22, *SP23

What Most People Don’t Know about Me

I am an avid golfer.

Se Il (James) Park