Shili Xiong

RESEARCH INTERESTS

My research interest falls in the area of information processing and attention in new media, with a focus on how information processing style and attention can work interact to influence perceptions of media message, and how can cognitive processing and media technology interact to influence behavior. My current work deals with media multitasking, which is treated as an information processing mechanism (e.g. perception/selection/execution stages, etc) here. While most media multitasking research reports the detrimental effect of media multitasking on cognitive performance, my study explores situations where media multitasking be cognitively beneficial. Specifically, I study situations when a secondary task serves to 1) store extra cognitive resource so as to prevent irrelevant stimuli distraction, and 2) to balance an individual's arousal state so that the individual can involve in the primary task without being too aroused or too bored.

WHAT MOST PEOPLE DON'T KNOW ABOUT ME

Each day, I take one picture of a scene that makes the day special compared to the other days.

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