Veranika Paltaratskaya


Research Interests

Veranika’s master’s thesis focused on the topic of time perception during media use. Her current research focuses on time perception, message fatigue, and computational approaches to communications research. 

Veranika completed her bachelor's degree in neuroscience and art history at Emory University, and her master's in advertising at UIUC.

Recent Publications/Presentations

Paltaratskaya, V., Wise, K. Time perception, cognitive load, and memory for short form video applications (SVAs). 73rd Annual Conference of the International Communication Association. Toronto, Canada, in review.

Courses Taught

  • ADV 284 Consumer Insights

Awards and Honors

Earl M. Cummings Advertising Education Research Award (Spring 2022)

Veranika Paltaratskaya