Yan (Anna) Liu
Research interest: Anna is interested in the role of metrics in the social life. Particularly, she focuses on the role of social media metrics in the interaction between media content producer, quantified audience/content consumer, and the content. The research topics include social media influencers, celebrities on social media, representation of marginal groups and inequalities lead by quantification, etc. She is also interested in exploring the possibility of using computational methods and behavioral data in research projects, as well as qualitative methods.
Anna received her B.A. in Journalism and Communication from Renmin University of China and M.S.Sc. in Advertising from the Chinese University of Hong Kong. Before joining the Institute of Communications Research, she was a Senior Research Manager in Ipsos (China).
Research keywords: Metrics, quantified audience, interaction between actors in content production and flow
Academic role: Teaching Assistant of ADV150 Introduction to Advertising and MACS100 Intro to Popular TV & Movies
What most people don’t know about me: I’m a sci-fi fan.