Zixuan (Melodie) Zhao
Melodie is a doctoral student at the Institute of Communications Research, primarily researching the social and psychological effects of media messages and digital media use. Her specific interests revolve around the interactions between interactive media technologies and individuals' identity, perceptions of "otherness," and social relationships, as well as their role in driving social mobilization or polarization.
Melodie earned her BA and MA degrees in journalism from the University of Missouri. She had industry experience as a journalist and producer, having worked with media organizations including Warner Bros. Discovery, CGTN America, and several others.
- ADV 284 Consumer Insight