Burke tops charts again with award-winning Super Bowl ads

Advertising alum Patrick Burke (BS '95), executive creative director of the Chicago-based ad agency Highdive, has once again topped the charts with award-winning Super Bowl ads. His team created both the Rocket Mortgage commercial and the Lay's potato chip commercial, earning the #1 and #6 spots on the USA Today Super Bowl Ad Meter poll.

He got the #1 and #2 spots for Rocket Mortgage in 2021 and the #5 spot for them in 2020.

With Rocket Mortgage this year, Burke served as creative director, overseeing a team. His role on the Lay’s ad was more hands-on.

Burke told Adweek that the team starts each project like any other assignment by getting to one single insight that can drive the creative. Read his interview.

Read our 2021 story about Burke.

Super Bowl ratings