Burke tops charts again with award-winning Super Bowl ads
Advertising alum Patrick Burke (BS '95), executive creative director of the Chicago-based ad agency Highdive, has once again topped the charts with award-winning Super Bowl ads. His team created both the Rocket Mortgage commercial and the Lay's potato chip commercial, earning the #1 and #6 spots on the USA Today Super Bowl Ad Meter poll.
He got the #1 and #2 spots for Rocket Mortgage in 2021 and the #5 spot for them in 2020.
With Rocket Mortgage this year, Burke served as creative director, overseeing a team. His role on the Lay’s ad was more hands-on.
Burke told Adweek that the team starts each project like any other assignment by getting to one single insight that can drive the creative. Read his interview.