Chang-Dae Ham to serve as vice president of American Academy of Advertising

Chang-Dae HamChang-Dae Ham, associate professor of advertising with an appointment in the Institute of Communications Research, and associate head of graduate studies in the Charles H. Sandage Department of Advertising, was recently elected vice president of the American Academy of Advertising. His term for March 2024 through March 2025 will be effective March 14, 2024, during AAA’s annual conference.

One of his main roles as VP will be to manage AAA’s annual conference in March 2025. Active in AAA since 2009, Ham recently served as chair of AAA’s research committee from 2021-23; he has also been a member of AAA’s diversity and inclusion committee, global and multicultural committee, communication committee, and research committee for many years.

Ham’s research focuses on how consumers cope with diverse persuasion tactics through the lens of the Persuasion Knowledge Model. He has published more than 40 journal articles and book chapters. He has served as an associate editor for the International Journal of Advertising and the Asian Journal of Communication, as a special topic guest editor for the Journal of Interactive Advertising, and as an editorial review board member for multiple publications. 

With more than 600 members, AAA is the oldest and the largest academic association dedicated to advertising research in the U.S. The University of Illinois has a history of leaders serving in AAA officer roles. Sela Sar and Michelle Nelson, both professors of advertising, have each served as past presidents of AAA, as have several alumni from the College of Media’s Institute of Communications Research.