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Three students in the Institute of Communications Research presented research at the American Academy of Advertising conference. Several faculty members also participated in the conference.

Outdoor Advertising and Visual Search
Associate Professor Brittany Duff and Zongyuan Wang

Mom, Can I Read This Star Wars Book? Exploration of How Parents Mediate Preschool Children’s “Adverbook” Reading
Regina Ahn

The Influence of Package Design and Image Quality on Brand Attitudes: Mediating Effects of Perceived Product Quality and Seller Credibility
Sann Ryu and Professor Patrick Vargas

Career Planning and Research Networking Across Boarders
Professor Patrick Vargas, panelist

Out-of-Home Advertising
Assistant Professor Chang-Dae Ham, moderator

Regina Ahn presenting at conference  Ahn presenting at the conference.

Kristy Hamilton presented her research - “"Having" Knowledge: Exploring Attributes of Self-Medium Conflation” - at the Big Ten Graduate Student conference. Associate Professor Kevin Wise attended the conference to participate in a meeting of the Big Ten Directors of Graduate Study. 

Kristy Hamilton presenting at a conference  Hamilton presenting at the conference.