Ham chosen as second Sandage Scholar in Advertising Research

Chang-Dae Ham, associate professor of advertising and associate head of graduate studies, was selected to become the next Charles H. Sandage Scholar in Advertising Research. 

Ham was chosen based on his research proposal, "Reflexive Persuasion Game between Human Intelligence (HI) and Artificial Intelligence (AI) in the Marketplace: Exploring Consumers’ AI Literacy and Coping Mechanism with AI as Persuasion Agents." 

The Charles H. Sandage Scholar in Advertising Research was established in 2021 to honor outstanding associate professors in the department who are accomplished researchers in the field of advertising, media, or communication research with the potential for continued achievement. The Sandage Scholar designation is for two years, with recipients receiving $12,000 per year in discretionary funding for research. 

In line with the fund's guidelines, full professors in the department provided evaluations on the research proposals. Based on the positive feedback received, Ham was selected as the Sandage Scholar recipient for the next two-year term (2023-2025).