Ham delivers keynote at Digital Marketing Summit
Chang-Dae Ham, associate professor in the Charles H. Sandage Department of Advertising, was the opening keynote speaker at this summer's Digital Marketing Summit held in Seoul, Korea, July 8-9, which addressed a theme of "Meet the Future of Marketing." Ham's presentation, "Data, Technology, and Digital Advertising Ecosystem in 2020: Changes, Challenges, and Opportunities," focused on the current issues in consumer privacy, government regulations, and their impacts on shaping the future of the advertising ecosystem.
DMS Korea is the biggest and the most influential marketing conference in Korea, featuring innovative and influential industry experts from many countries as session speakers, such as CMOs in GM, Lego, Nike, Burger King, Nestle, and Volvo. In DMS Korea 2020, more than 1,000 industry experts from marketing, information technology, media, and advertising participated.