Artificial Intelligence and Digital Media

This talk, presented by Carl W. Jones, University of Westminster, is on how Artificial Intelligence (AI) is being appropriated by digital media in the communication industries. This is in order to "promote" global companies branded messages through "storytelling" in order to persuade and influence. However, there are also negative issues and concerns such as regards diversity, privacy, ownership, or job replacement. Through current and past case studies we will examine and discuss the future impact of AI in the production and consumption of digital media.

About the Presenter
Carl W. Jones is a Senior Lecturer in the School of Media and Communication at the University of Westminster. He is also a recognized international creative director, researcher, speaker, and mentor of all that's great about advertising. He is a bilingual, multicultural “tradigital” communications professional and one the most awarded art directors in the Mexican advertising industry. In total he has won over 500 awards and recognitions including Cannes Lions.

He is an avid researcher recognized globally as an authority on advertising, being invited to 12 countries to give seminars such as Clio’s Asia in Shanghai, Marketing Magazine Toronto, El Ojo Buenos Aires, and spoke recently on Diversity and Inclusion at the 2022 American Academy of Advertising.

Carl uses the research methods of semiotics and also "Art Through Research" to investigate and create artworks. His pieces have been exhibited in London; the Royal Ontario Museum Toronto; Museo Franz Mayer Mexico City, and is part of the permanent collection of Fundacion Televisa in Mexico, one of Latin America's top three art collections.

Learn more at www.carlwjones.com and https://camri.ac.uk/blog/staff/carl-jones/.

This talk is sponsored by the College of Media Diversity Committee.