The Evolving Role of Media in Modern American Political Elections

The Institute of Communications Research presents an interdisciplinary panel examining how media and emerging technologies are transforming the political landscape in America. As political campaigns increasingly rely on algorithm-driven strategies and promotional tactics, they begin to resemble marketing and branding efforts rather than democratic processes. This shift prompts critical questions: Are modern campaigns more about performance and marketing than genuine political discourse? How can insights from advertising, consumer behavior, and political communication be combined to form a comprehensive understanding of contemporary American elections?

This panel will bring together distinguished scholars from advertising, communication, and political science to explore these issues. Each panelist will share brief insights from their research, followed by a moderated discussion on the broader implications of media, election advertising, and political communication. The event will conclude with audience questions.

Panelists:

SCOTT ALTHAUS
Professor, Political Science
Director, Cline Center

EWA MASLOWSKA
Associate Professor, Advertising

MICHELLE NELSON
Professor & Head, Advertising

JUNGHWAN YANG
Assistant Professor, Communication

Don’t miss the opportunity to engage with experts and peers in person. For those unable to attend, a livestream will be available to ensure everyone can benefit from the discussion.