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The American Academy of Advertising held its annual conference July 6 – 8 at Waseda University in Tokyo, Japan. Professors and students participated in the conference by presenting research, serving as panelists and moderating panels.

AAA is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Michelle Nelson is currently serving as president of the organization.

The Influence of Culture in Advertising
Globalization and “Jahmerican” Food Advertising in Jamaica 
Michelle Nelson, Regina Ahn, Cagla Giray, and Gail Ferguson, 

Meet the Journal Editors 
Panelists: Michelle Nelson, (Associate Editor, International Journal of Advertising) 

Media Context Effects
When and Where Should I Place My Ad? The Effects of Cognitive Load and Ad-context Congruence on Memory and Persuasion for Advertisements in Blogs 
Pei-ju (Ruby) Lee (MS Advertising)

Persuasion Effects of the Message Factors 
Moderator: Patrick Vargas