Meron

 

217-333-2350
119 Gregory Hall
meron@illinois.edu


Education

  • B.S., Advertising, University of Illinois
  • M.S., Advertising, University of Illinois

Background

Shachar teaches advertising strategy, creativity and campaigns. His primary focus is The Sandage Project, our program’s capstone course that all seniors take before graduating.

Before life as a lecturer, Shachar worked for 12 years as a creative director, brand strategist and copywriter in Chicago. His clients included Boeing, Johnson & Johnson, Motorola, Nordstrom, Cars.com, TransUnion and Abbott Labs, as well as dozens of startup and early-stage companies.

Along the way Shachar co-founded and co-ran BatesMeron Design, an indie agency focused on branding and marketing, where he helped grow the business to 30 clients and $1m in billings. He also founded Redacted, which became Chicago’s largest copywriter association in its first year.

Shachar earned his Bachelor’s and Master’s in Advertising here at U of I. While in school, he published a comic strip in the Daily Illini that (among other things) led to his election as student body president—for one day. Long story.