Charles H. Sandage Department of Advertising associate professor Michelle R. Nelson is among the top 1% most productive advertising scholars globally, according to a study appearing in the current issue of the International Journal of Advertising. Institute of Communications Research (ICR) alumnus Leonard Reid (Ph.D., 1978) also appears on the list.
By Gail M. Ferguson and Michelle R. Nelson
Michelle Nelson, an associate professor in the Charles H. Sandage Department of Advertising, is a co-investigator on a collaboration that was awarded funding from the National Institutes of Health.
Read the story here.
A number of faculty and students are participating in the Association for Education in Journalism and Mass Communication annual conference. AEJMC is a nonprofit organization of more than 3,700 educators, students and practitioners from around the globe. The annual conference features sessions on teaching, research and public service in the various components of journalism and mass communication — from advertising and public relations to electronic and online journalism to media management and newspapers.
Sessions include:
A number of faculty and students participated in the International Communication Association annual conference in Fukuoka, Japan. The ICA aims to advance the scholarly study of human communication by encouraging and facilitating excellence in academic research worldwide.
Submissions included:
Busy Pedestrians: How Media Content Complexity and Sensory Modalities Influence Street-Crossing Performance in Virtual Environment
Shili Xiong, and Kevin Wise
Arousal as a Double Edge Sword in Moderating Ad Placement Effect
Zongyuan Wang and Kevin Wise
Two student presentations created by College of Media students for the campus undergraduate research symposium have earned awards.
"How Message and Music Mood Affects Memorability in Advertising" presented by Annie Keller, Parichay Swarup, Simran Devidasani, Alexander Studer, and Connor Goetten received the Stevick Foundation Excellence in Media Research, Outstanding award. The cash award will be divded evenly among the group.
Eighteen College of Media students participated in the Undergraduate Research Symposium on April 21 at the Illini Union. Their work included both individual and team projects.
Assistant Professor of Journalism Charles “Stretch” Ledford will present a lecture “Shooting with the Gun Guys: Gaining Access, Establishing Rapport, Breaking Through” on Monday, April 4 at 3:30 p.m. in the Knight Auditorium, Spurlock Museum.
Children need to understand the basics of advertising better than they do, says Illinois advertising professor Michelle Nelson. So she led the development of a curriculum and website to teach advertising literacy in school classrooms, incorporating lessons on healthy eating.
Read the full story here.
For the fourth year, the College of Media is a sponsor of Social Media Week Chicago. This year’s theme is “Upwardly Mobile: The Rise of the Connected Class.” SMW Chicago has thousands of attendees each year, and is a great platform for getting the word out about the College’s research and expertise, as well as networking with others involved in social media.
Sessions hosted by the College of Media are located at the Illini Center, 200 S. Wacker Dr. and are free and open to the public. They include:
