BS Advertising

The undergraduate curriculum at the Charles H. Sandage Department of Advertising is designed to graduate students with both a broad understanding of advertising in all its forms and a specialization in a self-selected area of interest. Here is a broad vision for the bachelor's degree:

  • Year one: Exposure to the structure, language, opportunities, and challenges of the advertising industry
  • Year two: Learning the tools of the industry
  • Year three: Applying the tools of the industry to solve real world advertising problems
  • Year four: Identifying and deeply exploring an area of specialization

View curriculum.

Apply to advertising.

For more information about admission as a freshman or off-campus transfer student, please visit the Office of Undergraduate Admissions.

If you are interested in transferring to the Advertising program from another University of Illinois major, please visit the Intercollegiate Transfer (ICT) information page for the transfer requirements.

Learn about admissions statistics for this major.