BS Advertising

The undergraduate curriculum at the Charles H. Sandage Department of Advertising is designed to graduate students with both a broad understanding of advertising in all its forms and a specialization in a self-selected area of interest. Here is a broad vision for the bachelor's degree:

  • Year one: Exposure to the structure, language, opportunities, and challenges of the advertising industry
  • Year two: Learning the tools of the industry
  • Year three: Applying the tools of the industry to solve real world advertising problems
  • Year four: Identifying and deeply exploring an area of specialization

View curriculum.

Apply to advertising.