Our faculty have access to research spaces and resources such as focus group rooms and experimental labs to VR technology and eye-tracking devices. We have an Advertising Research Participation System to recruit people to participate in our research projects. There are research and travel funds available for faculty, including the Charles H. Sandage Scholar in Advertising Research fund.

The University of Illinois has a Campus Research Board that offers several areas of funding and resources for research support, including research, creative endeavor, and travel.

The University of Illinois Library offers access to numerous archives—including advertising archives—with millions of advertisements! Learn more:

D'Arcy Collection