Undergraduate Student Research
Undergraduate students have the opportunity to work closely with faculty and graduate students in research lab groups and through classes:
Students can also work on honors research projects through the James Scholar program.
Students on campus can earn a research certificate, which requires students complete coursework related to research. In Advertising, these are the courses that count toward that requirement:
- ADV 281: Advertising Research Methods
- ADV 396: Research Experience in Advertising
- ADV 400: Special Projects (0 to 3 hours) – must be research project
- ADV 484: Qualitative Research Methods in Advertising
- ADV 484: Quantitative Research Methods
- ADV 496: UG Research Project
Students can also participate in the Undergraduate Research Symposium each spring.
Examples of past research projects at the Undergraduate Research Symposium include:
Bilingual Computational Analysis of the #nosabokid Hashtag Community on TikTok
Joshua Brown, Computer Science + Advertising
Combating Misinformation
Garima Sharma, Computer Science + Advertising
Here, There, Everywhere: Sense of Presence
Nancy Zhang, Computer Science + Advertising
The Impacts of Privacy Hypocrisy, Victim Characterization, Gender, and Context on Bystanders’ Guilt Attribution in a Cyberbullying Suicide
Yixin Zou, Advertising
Creating and Testing Virtual Reality (VR) for UIUC: Immersive Media & The Consumer
Aparna Sivasankaran, Advertising
Yixin Zou, Advertising
Mood Effects on Responses to Advertising
Emma Campanella, Advertising
Laptop Stickers May Act as a Proxy for Personality Traits
Armando Sanchez-Monsivais, Advertising
Has the Presence of Food Advertising Increased Childhood Obesity?
Anastasia Mourikes, Advertising
Nostalgia and Advertising
Natalie Ang, Advertising
A Content Analysis of Food and Beverage Advertising on Children’s Television: Focus on Health Persuasion Techniques
John Balch, Advertising
Southside Cool
Allison Henreid, Advertising
Kyle Lee, Political Science
Hanna Udischas, Urban Planning
Revamping the Funk Center
Kieshana Beeler, Advertising
The Study of Gen Z’s Interaction with Social Commerce Advertisements
Kenna Hansen, Advertising
Evan Hawkins, Advertising
Grace Tessitore, Advertising