Funding Priorities

The goals set forth within the College’s new strategic plan, Building Opportunities for Success, include a strong emphasis on recruiting and retaining the best students and faculty and providing them with the resources necessary to be successful in an ever-changing global marketplace. To reach these goals, we must increasingly rely on support from our alumni and friends. Significant decreases in state support combined with rising tuition costs make private contributions even more critical.

The following gift opportunities represent the current needs of the College of Media:

Power of 10: Department of Media & Cinema Studies Turns 10

Help us celebrate the 10th anniversary of the Department of Media & Cinema Studies by giving $10, $100, $1,000, or other amount! The gifts will go to an unrestricted fund for use by the department. Some of their wish list items include scholarships for students, teaching assistantships, as well as classroom equipment, such as a dolly system, crane jib, and lens kits.

To give, please contact:

Deanne Johnson
Assistant Dean for Advancement
College of Media


Or you can make a gift online through the University of Illinois Foundation. You can specify the fund name and number: Department of Media and Cinema Studies Annual Fund, fund number 11336557.

Endowed Scholarships and Internships 

Continued excellence depends in part on the University of Illinois attracting the most talented students from right here in Illinois, across the nation and around the world. Endowed scholarships and funding for internships allow the College of Media to remain competitive among the leading programs in the country. We need to make Illinois affordable for students and provide those students with the essential resources and experiences that prepare them for successful careers.

Likewise, most employers consider internships a requirement for students. Many of these opportunities are unpaid, and therefore unrealistic, for many of our students who cannot afford living expenses. Internship funding helps cover those costs.

Personal messages from our students are a testament to the impact of scholarship gifts. To make a gift to our college-wide endowed scholarship fund, click here.

College of Media Scholarship Challenge

Several alumni have come together to create an endowed scholarship for underrepresented students in the College of Media. The College’s underrepresented undergraduate population is 20 percent — approximately 200 students — and this scholarship will help us recruit and retain the best and brightest students from a number of underrepresented groups.

Spearheaded by Nancy Gravatt, Class of 1975, the Media Underrepresented Scholarship Fund has successfully surpassed its halfway mark with $17,700 in gifts. The goal is $25,000 and Nancy and others are seeking fellow alumni to join her in this important endeavor.

If interested in making a gift to this important scholarship, locate the fund here. Or, contact Cari James, Associate Director for Leadership Annual Giving and Constituent Engagement at

Endowed Funds for Innovation and Research 

Excellence in innovation and research are a vital part of the College’s past success and its vision for the future. These funds will support cutting edge courses, curricula, faculty research, industry collaborations and student activities that will foster greater dialog and discovery and transform the delivery of content. These funds will also facilitate interdisciplinary collaborations and partnerships with industry, and will allow the College to further distinguish itself as the leader in innovation and research in the emerging media landscape.

Endowed Professorships, Endowed Professors of Practice

Endowed professorships give the College an important advantage in recruiting and retaining the most talented faculty members in the field. Changes in the media fields are constant with the continuous adoption of new technology. Funding for Professors of Practice allow us to bring industry professionals to the College and into the classroom for short- and long-term teaching periods. Support of teaching innovation through recruitment of Professors of Practice will make our graduates better prepared to meet the demands of an ever-changing media landscape.

Endowed Chairs 

An endowed chair represents the highest honor the University can provide to distinguished faculty members and to attract and retain exceptional scholars. Funding for endowed chairs provides partial salary support and assistance to faculty making innovative advances in their scholarly work. Funding for endowed chairs ensures excellence in research, teaching, and innovation and contributes greatly to the College’s future growth and success.

We invite you to consider how you can make a real difference for students in the College of Media. To establish a named endowment, please contact:

Deanne Johnson
Assistant Dean for Advancement
College of Media