Media faculty, students present research at 2024 International Communication Association conference
Faculty, graduate students, and recent alumni from the College of Media co-presented 16 topics of research at the 74th annual International Communication Association Conference—the largest academic conference for communication scholars—on June 20-24, 2024, in Gold Coast, Queensland, Australia. The ICA aims to advance the scholarly study of human communication by encouraging and facilitating excellence in academic research worldwide.
This year’s conference theme addressed “Communication and Global Human Rights.” Media presenters included faculty in the Institute of Communications Research, the Charles H. Sandage Department of Advertising, and the Department of Journalism; graduate students in the MS Advertising program; and doctoral students in the Institute of Communications Research PhD program.
Media research presenters and presentations are listed below. (Note: Presenters/authors from other units or institutions are not included. Please see the ICA conference program for full author listings.)
Theme: Environmental Risk and Science Communication
“Satire and Perceived Trustworthiness in Communicating About Renewable Energy”
- Leona Yi-Fan Su, Assistant Professor, Advertising and ICR
- Jennifer Shiyue Zhang, ICR student
Theme: Crisis Communication
“Public Engagement in an Era of Misinformation: Examining Corporate Responsible and Ethical Communication on Twitter”
- Yanbo Li, ICR student
Theme: Continuing Effects and Practice of Stereotypes in Intercultural Communication
“Effects of Chinese Female Images in Controversial Advertisements on Audience Attitudes and Purchase Intention”
- Ruiheng (Rachel) Sun, MS Advertising student (pictured at right)
Theme: Hello Chatbot! Can We Talk?
“How Conversational-Agent Modality Affects Charitable Behavioral Intentions: The Roles of Communication Style and Anthropomorphism”
- Leona Yi-Fan Su, Assistant Professor, Advertising and ICR
Theme: Stigma, Infodemic, and Social Media
“Unmasking the COVID-19 Infodemic: An In-Depth Examination of Information Dissemination and Misinformation Propagation on Twitter During the COVID-19 Pandemic”
- Sang-Hwa Oh, Assistant Professor, Advertising and ICR
Theme: Information Systems and Health Communication
“Combating Optimistic Bias: Evaluating the Role of Self-Focused Augmented Reality in Enhancing E-Cigarette Risk Perception Among Users”
- Lizi Ma, MS Advertising alum (December '23)
Theme: Information Systems and Health Communication
“Understanding (Counter-) Persuasive Effects of Personalized Health Messages Through Psychological Reactance Theory: Privacy Intrusion as a Freedom Threat”
- Ewa Maslowska, Associate Professor, Advertising and ICR
Theme: Journalistic Acts on Social Media
“The Journalists’ Exodus: Navigating the Transition From Twitter to Other Alternative Platforms”
- Margaret Yee Man Ng, Assistant Professor, Journalism and ICR
- Rik Ray, ICR student
Theme: Navigating New Visibility That’s Feline Perplexing: Examining Emerging Dynamics around Data and Disclosure
“A Picture Is Worth a Thousand Doubts: The Counterintuitive Impact of Chat Log Screenshots”
- Margaret Yee Man Ng, Assistant Professor, Journalism and ICR
- Maggie Zhang, ICR student
Theme: Information Systems and Persuasive Effects
“Recall or Perception? Social Media Engagement Metrics, Perceived Social Endorsement, and Perceptions of Message Credibility”
- Leona Yi-Fan Su, Assistant Professor, Advertising and ICR
Theme: Global Communication: Marco and Micro Perspectives
“Relational Surveillance Through Alipay Within the Localized Chinese Context”
- Ran Ju, ICR alum (PhD '23)
Theme: Information Systems and AI
“Playing Hide and Seek With Algorithms: Investigating Digital Media Users’ Algorithm Refinement Behavior”
- Ewa Maslowska, Associate Professor, Advertising and ICR
- Jiwon Oh, ICR student
- Jiyeon Chang, ICR student
Theme: Algorithms, Social Media and Online Engagement
“Analyzing the Political Leanings of YouTube Recommendations in Brazil: A Network-Based Approach Using YouTube Audience on Twitter”
- Alexandre Gonçalves, Assistant Professor, Journalism and ICR
Theme: Information Systems and Methodological Considerations, Science, and Climate
“Extending Message Framing to Virtual Space: An Experimental Study on the Impact of Self-Focused vs. Non-Self-Focused AR Embodiments on Vaping Risk Perceptions”
- Mike Yao, Professor and Director of ICR, Advertising and ICR
Theme: Information Systems at Work
"Targeting Against Disinformation: The Effect of Microtargeted Corrections on the Impact of Fake News"
- Ewa Maslowska, Associate Professor, Advertising and ICR
Theme: Information Systems in the Social Context
"Unraveling the Impact of User-Generated Content and Producer-Generated Content on K-Pop Fan Identity and Motivations"
- Zixuan (Melodie) Zhao, ICR student (pictured at right)