University of Illinois faculty and students from the Charles H. Sandage Department of Advertising received several awards at the 2018 annual conference of the American Academy of Advertising in New York City, March 22-25, 2018.
Faculty:
Journal of Advertising Best Article:
Vargas, Patrick T., Brittany R.L. Duff, and Ronald J. Faber (2017), “A Practical Guide to Experimental Advertising Research."
A number of faculty and students from the Charles H. Sandage Department of Advertising and the Institute of Communications Research were in New York City participating in the American Academy of Advertising annual conference this weekend.
Papers presented included:
From Dislikes to Likes: The Future of Digital Advertising
Paying Attention: Ethical Implications for Strategizing Attention
Brittany Duff
Advertising professor John Wirtz found that sex doesn’t sell in advertising the way many assume it does.
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